Authors Background

Mr. Antonio R. Samson serves as the President and Chief Executive Officer of Optimum Media Philippines. From 1982 to 2003, Mr. Samson worked with PLDT, his last position since 1999 till his early retirement as an Executive Vice President of the Philippine Long Distance Telephone Company, and concurrently President and Chief Executive Officer of MediaQuest Holdings, Inc. Mr. Samson served as the Chairman of OMD Philippines. Mr. Samson has been an Independent Director of Vantage Equities, Inc. (formerly Ivantage Corp.) since 2005 and Philequity Management, Inc. He is also a thrice-weekly columnist of Business World (since 1984 in then Business Day) and is the President of the Manila Chamber Orchestra Foundation and the Metropolitan Museum, and Chairman of the Advertising Foundation. Mr. Samson holds a Bachelor's degree in Economics from the Ateneo de Manila University, a Masters degree in Business Administration from the Asian Institute of Management and a Masters degree in Business Economics from the University of the Asia and the Pacific.